Thursday, August 04, 2005

sales tax smoke & mirrors

If you had a sale advertising, let's say, 10% off everything in your store, you might attract a smattering of customers. 20% would do a little better but would hardly bring in the hordes.

Back-to-school, sales-tax-free weekend starts tomorrow here in Houston. The stores will be crammed full of people clamoring to save a big 8.25%.

And why would anyone enter into that fray for such a small discount?
It's all about getting
the man.

I hate to throw cold water on your shopping foreplay but while you snub the tax man, the business man is splashing on the (cheap) cologne in anticipation of your arrival.

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