Racism and xenophobia are so repugnant. And yet it’s naïve to imagine we’re all free and clear on this one. Especially those of us who are cultural minorities and think ourselves politically sensitive. There is a thin, blurry line that separates racism from the acknowledgment of cultural differences. We often avoid mentioning the issue in order to never step over that line. I am going to attempt to navigate this morass.
Tech Support and Outsourcing. It’s a problem. I spent the better part of the week talking to, what felt like, most of the Indian Subcontinent and half of Southeast Asia. I had a problem that wasn’t on the list. A weird DSL configuration that I could. not. make. clear. Swear to god, I must have talked to 30 people. 40, maybe. I was escalated up to the next level. I was transferred. Double-transferred. Call back in 4 hours. We’ll call you back. Talk to the installation department (in Myanmar? Thailand? What does it mean that the tech support is mostly in India but the Installation and Customer Service is in Singapore? Why?) With each call my irritation mounted.
Years ago when I was in school, I worked at the public university library. I am a total research, book, info-junkie nerd. I LOVED working in the library. I went through months of training to work at the reference information desk. Helping students and professors find the answers for their research. Back when there was (jesussaveme) NO internet. We were phasing out the card catalog, starting to use some very clumsy databases…and the dinosaurs had just stopped roaming the earth. Anyway, the information desk was a source of great anecdote. A public library is just that—any crazy-ass fool can walk through the door and come up to you and ask a question. We were all about information, even though we couldn’t always help the ones with the tinfoil hats. We actually helped tons of people find sources for their research or papers. But we were taught that one of the more important aspects of that job is diffusing.
When people feel frustrated or dismissed or just stupid about a thing, they tend to get defensive. And angry at the person embodying their real or imagined ignorance. My daughter pointed this critical skill out to me when I was talking to her about tech support. When I worked the gay-lesbo-bi-trannie switchboard, I also tapped into this training. You need to be able to listen to a person, empathize, help them let off steam and assure them you will truly try and help them solve their problem.
That is, no shit, all most people need. Listen, empathize, convince them you’ll do your best (and of course, back that up by TRYING to do your fucking best).
However. This is hard to do. (Some of our crusty librarians were scathing. Their disdain for the requester's ignorance threw gasoline on the insecurity fire. It was, I’m afraid, quite funny in anecdote…but rare enough.) And this was basically within a culture and face-to-face. Cross-culturally and over-the-phone it is very hard to do. Not impossible, but quite hard. When you deal with a society weaned on leftover British Empire language/manner skill set, you end up with very polite and at times, overly formal responses to anger. This, I feel safe to say, drives most United Statesians completely bonkers.
And that’s just the social niceties part of the challenge.
So, people, outsourcing tech support may be here to stay but I’m pretty sure that this problem will come to a head someday. I’m afraid when presented with two comparable services, the one with the local help line is going to get my vote. And you bigots out there, can not count me in your club. This is all about expediency. We certainly don’t speak the best English in the world and our slang is prolific but we probably understand each other a little better than not.
One last note. When I was trying to get the brand name and model of the DSL modem that my ISP supported, the customer service person said what sounded and spelled out like SpeedCREAM. I said SpeedCREAM? No, SpeedPREAM? No, SpeedSCREAM? How weird. She kept spelling it out but I could not distinguish her t as in thomas from her p as in pomade? pumice? Swear, I couldn’t. She got fairly impatient (couldn’t blame her) and I finally understood that she was spelling out SpeedSTREAM. Oh. Well, that makes sense. She’s probably blogging right now about the illiterate, idiotic American woman she spoke to this week.
Sunday, September 07, 2008
support hosed
Thursday, August 02, 2007
symantec or syphilis...give me a minute to decide
Had the most blindingly bad tech support experience ever last night—and I've racked up some major time on the phone with techies in my nerdy life. I went to the Symantec Norton Anti-Virus for Mac product page and clicked on upgrade. Purchased the product and as I was about to download, I realized that the product upgrade was for Windows machines. Go figure.
After some unforgivable web maze shenanigans, I found the support "we'll call you" form. The only positive part of this labyrinthian nightmare was that they called me within 5 minutes.
I'm not sure that I can put into words how abysmal my Symantec customer service experience was with one earnest but inept CSR named Maximus. Almost breathtaking in its shititude.
Here's a brief not-verbatim* selection of my torturous conversation with Max (and godhelpme, this really is a prime example of why outsourcing tech support to other countries can be even more maddening than dealing with lousy support in your own culture):
(we're at least 15 minutes into this ordeal by now)No kidding, this experience dragged on for 30-40 minutes. Every minute of it longer than the previous. If I hadn't been concerned about making sure he refunded my account (and I won't be know if that's actually happened for a few more days) I would have just hung up.
Max: Okay, I need to log this information.
Me: (waiting)
Max: Okay?
Me: Yes. Sure.
Max: Okay. Please hold on while I log this in.
Me: Fine.
Max: I apologize for the inconvenience.
Me: (waiting, because I felt by this time that I had given him the immense amount of support and loving assurance that he apparently needed.)
Max: Hello? (almost panicky-sounding) Are you still there?
Me: Yes. Yes, of course.
Max: Okay, okay. I'm almost finished. Just another minute. Just another minute.
Me: (swearing silently) That's fine.
Ten minutes and 10 repetitions later
Max: Okay. You will have a refund in a couple of days. In 4-7 working days.
Me: Uh...okay. So you said I can just order the Mac Upgrade with you, right?
Max: Yes. I need to go check with my manager. Okay?
Me: Sure.
Max: You hold and I'll go check.
Me: Fine.
Max: I apologize for the inconvenience.
Me: Really, it's fine. Go ahead.10 variations on this theme and 5 minutes later:Max: I cannot order this for you to download but I can tell you the web address and help you order it online.
Me: That's alright, I already have the site open. That's how I found the [superlative] tech support [I am presently enjoying].
Max: (Begins what scarring experience now tells me will be a 10-minute explanation about why he can't do what he said he could do earlier. The bowing, scraping and overexplaining is so homocidally tedious that I will spare you the verbiage. I cut him off.)
Me: No, really, Max, it's fine. I'm on the site right now and I'm not going to have a problem. Thanks. That's all I need.
Max: You will be receiving an email about this customer support. (Unbelievable. Add more filler here. Lorem ipsum...) Are you happy with the support I have provided? (etc. ad nauseum)
Me: Yes. Yes. You bet, Max. Everything is great. Gotta go now.
Max: Have a good day, I mean have a good evening. You have been a very nice customer...
Me: Bye-bye Max. (click)
Norton had already been irritating me with their pester bot programs and their bullshit policies. This was the coup de grâce. I'm done. My friend Dave recommended ClamX instead and I'm willing to try some random
*not verbatim because I don't monitor my own conversations. Evidently I don't give a fuck about quality assurance or training.